Wednesday 28 September 2011

Play and creativity

I have been interested for some time in the importance of play and playfulness in the creative process. In particular how this relates to scientific and technological innovation. It is clear that, in everyday life there are often (real or perceived) reasons and time constraints that prevent us from incorporating play into our day. Many organizations that are innovative use play within the work day to good effect and many of us could benefit from this approach.

There are different types of play which we will not go into in detail here; for example socio-dramatic play (enactment of real and potential experiences) or communication play (singing, debate, poetry).
Take some time to think of ways that you and your organization/team/family could incorporate play into your everyday lives. When related to innovation it is also important to be observant and to recognize opportunity when it arises. As part of a group try to build on the ideas of others and to modify your feedback (positive or negative) depending on the context of the play.

One idea could be to pretend you are a customer that has a magic order book with which you can order whatever you like whether it exists or not (preferably not!), other players then come up with a more detailed description of how the product works, what the advantages are over previous versions, how it is made etc…

Have fun!

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